For the past three years, Nissan has been bringing more football to high school students across Canada through the Nissan Kickoff Project.
With over $430,000 donated to 70+ high schools, this grassroots initiative has given young Canadians more opportunity to grow through sport by relieving school's struggles with issues like funding and deteriorating equipment. The Kickoff Project also helped unite communities by engineering game day experiences that tap into fans' passion for football.
The 2017 / 2018 football season is just around the corner. Follow us on social and check back here to see how the Nissan Kickoff Project is bringing more grassroots football to Canadians this season.